Publication:
HeavyTruckParts.Net Newsletter
Date: October 25th, 2003

Traffic on HeavyTruckParts.Net has increased more than 10 fold since July. Since the HeavyTruckParts.Net Magazine and electronic marketing have been implemented, HeavyTruckParts.Net has seen even more growth.

In a recent three week period, the HeavyTruckParts.Net website increased its dollar worth of matched inventory over 50%. The week of September 28th to October 5th had approximately $273,000 worth of matched part requests. Two weeks later, the total approximated value of matched parts from October 13th to October 21st was over $420,000.

These numbers reflect only the top five searched for items, not every search on the site. Of these top five searches, only searches that resulted in matches were used to determine the amount of possible sales. This means that potentially every part that was matched could have also been purchased. If that happened then HeavyTruckParts.Net helped to sell $422,488.60 worth of parts in one week!

If HeavyTruckParts.Net continues at this rate, we project that over $25 million in parts will be searched for, located, and potentially sold in the next 12 months.

These numbers will continue to grow as more heavy truck yards upload inventory to HeavyTruckParts.Net and more people use the site as their parts locator service.

Traffic Explosion!
HeavyTruckParts.Net Bursts Onto Locating Scene

ISoft Data Systems' HeavyTruckParts.Net has seen a massive increase in web traffic.

In July, the first issue of HeavyTruckParts.Net Magazine was distributed. In the following months, electronic marketing was also implemented. Since these two marketing mediums have been used, the traffic on HeavyTruckParts.Net has skyrocketed. From an average of 50 pages viewed per day in July it quadrupled to 205 pages per day in September. These numbers more than doubled again in October. By October 23, HeavyTruckParts.Net was averaging 584 page views per day with 20,000 total page views for the month.

Number of page views isn't the only number growing on HeavyTruckParts.Net. Every day HeavyTruckParts.Net recieves at least one request from a user who wants to place their inventory on the site.

ISoft Data Systems President, Matthew Wegener, says that accurate numbers are important to the company. "We've utilized the page views as our standard of measurement because it more accurately expresses total site usage and activity by users," Wegener said. "Anyone can tell you they got 300,000 hits per month but how many hits made up just one page?"

ISoft also strives to keep HeavyTruckParts.Net user friendly. "We've gone to great lengths to minimize the number of pages and clicks a user must navigate to find what they are looking for," Wegener said.

Electronic marketing is one of the tools ISoft Data Systems uses to attract new users to HeavyTruckParts.Net. Wegener stresses that continued electronic marketing is just as important as previously implemented marketing tactics. The HeavyTruckParts.Net website can be found by doing a search for "heavy truck parts" on all major search engines including MSN, Google, Yahoo, and AOL. "We've invested heavily in augmenting our rankings on search engines and have had great results," Wegener said. "Now our goal has shifted to maintaining a top five placement in these search engines as well as keeping the HeavyTruckParts.Net brand in front of truck repairers, trucking companies and owner operators." The company is doing this through the HeavyTruckParts.Net Magazine.

The HeavyTruckParts.Net Magazine is distributed quarterly to over 10,000 body shops, heavy truck owners and medium and heavy duty salvage yards throughout the Midwest and Eastern United States.

If you would like your inventory placed on HeavyTruckParts.Net please call ISoft Data Systems at 800-929-1829 and our technical staff will help you make your inventory available to the thousands who visit the site every month.

Time Line
Take a look at where we have been and where we are headed.

TIME LINE
A brief history of ISoft Data Systems and HeavyTruckParts.Net...

May 1997
ISoft Data Systems installed its first ITrack HT system at American Truck Parts in Douglas, Georgia. Because the heavy truck inventory system is an untapped market, ISoft hopes to become a leader in this industry.

August 2000
Twenty industry leaders attended ISoft Data System's first Heavy Truck Conference. The conference, held at ISoft headquarters in Lincoln, Nebraska, was an opportunity for users to give input and learn about new features added to the system.

October 2000
Responding to customer input, ISoft Data Systems has introduced an integrated quote system for ITrack MX, 5.01 and HT systems. Integrated quotes will allow ITrack users to track quotes, eliminating disputes on quote accuracy and time frame.

May 2001
ISoft Data Systems has introduced Recyclers.Net. ISoft customers can upload their inventory to the website, making their entire inventory available online. Inventory is uploaded nightly so the site more accurately depicts current part availability.

June 2001
ITrack HT users can now have their inventory embedded on their website. By placing inventory on their own websites, users can make their parts available 24/7.

October 2001
ISoft Data Systems has introduced the Mobile LX bar code scanner. The LX module allows ITrack users to quickly enter or modify inventory from the yard. The Mobile LX module increases accuracy and proficiency. Mobile LX is available for ITrack MX, 5.01 and HT systems.

May 2002
ISoft Data Systems has reached an agreement with Car-Part.com allowing ISoft customers to automatically upload their inventory to Car-Part.com nightly.

May 2002
ISoft Data Systems has entered uncharted territory with the introduction of HeavyTruckParts.Net. ITrack HT customers can have their inventory uploaded to the site, making it available to thousands of potential customers. HeavyTruckParts.Net is the only real-time truck parts locating service available. Parts are refreshed daily. HeavyTruckParts.Net already has over $10 million of online inventory.

June 2002
ISoft Data Systems has introduced its digital imaging module to HeavyTruckParts.Net and Recyclers.Net. This feature will allow users to upload up to four pictures for each part or vehicle. This is a free service ISoft offers to help users sell parts.

August 2002
ISoft Data Systems introduced the all-new ITrack AX auction software for Berryhill Auctioneers. The first auction was successfully completed in September at Plunk's Truck Parts & Equipment in West Monroe, Louisiana. Over $2 million of parts were sold.

January 2003
Beta testing was completed for the QuickBooks integration module. The QuickBooks module is now available for ITrack MX, 5.01 and HT systems. QuickBooks is a more advanced accountant package that features more in-depth reports.

Spring 2003
ISoft Data Systems has launched a massive campaign for the all-new ITrack Pro software. The new software will be a fast and seamless program, eliminating many technical support issues. ISoft president Matthew Wegener said ISoft plans on debuting the completed software by Spring of 2004. ITrack Pro is different than previous versions of ITrack software because the unique modular flexibility allows car, truck and motorcycle inventory on one system.

July 2003
ISoft Data Systems has sent out the premier issue of their HeavyTruckParts.Net Magazine. The magazine was distributed to over 15,000 heavy truck repair facilities free of charge.

September 2003
ISoft Data Systems hosted their second Heavy Truck Conference. At the the conference the all-new ITrack Pro software was unveiled. Additional focus points included the HeavyTruckParts.Net website and magazine. ISoft technicians provided one-on-one sessions for both existing and prospective clients.

October 2003
ISoft Data Systems was voted into the International Truck Parts Association during their annual meeting. ISoft is honored to be a member of this great organization.

November 2003
Beta testing has begun for ISoft Data System's new ITrack Pro software. ISoft president Matthew Wegener said that ITrack Pro will be available to the public by January 2004.

December 2003
Traffic on HeavyTruckParts.Net has increased more than 10-fold since July. HeavyTruckParts.Net now has more than $20 million worth of parts on the site. Traffic on the site has increased from 4,688 hits in July to 21,522 in September. November was the busiest month yet with over 90,000 hits. ISoft president Matthew Wegener said HeavyTruckParts.Net will probably only see a 10-20% increase in traffic in December because of the holiday season.